Inventions and products, eg machines and machine parts, tools, medicines
Around 5 years
4 What steps can you take to help prove that you own the copyright to a particular piece of work?
5 How long does copyright last for?
Copyright lasts for 70 years
6 What do you need to do to use a piece of copyright material?
If you want to copyright something in the UK, you don't fill out a registration form or pay a fee to have your work protected. According to the UK Intellectual Property Office, copyright is an automatic right that occurs as soon as you create something. The key to this automatic right is that the work you have created must be in a tangible form.
To
sell the song and create a reaction in which to make the audience remember the
song
So
that the audience have a better and more clear understanding of the lyrics
To
entertain and it is an opportunity for the artist to showcase their talents
To
help make their music profitable, by encouraging them to buy CD’s, DVD’s,
albums and download music by creating intriguing visuals.
To
make the artist/s or group more recognisable and increase popularity
A music video is a short film used for entertainment
purposes and as a marketing device to promote the sales of music recordings.
Music videos originated from the 1920’s, but became a major part of music in
the 1980’s when MTV based their channel around music videos. As well as this
music videos use a wide range of contemporary video making techniques like:
animation, live filming, synergy’s etc.
To help
make their music profitable: Stormzy-
Nigo Duppy
This song
by ‘Stormzy’ is a minute and a half free style in collaboration with Adidas
products made by Nigo and this helps to make his music profitable as throughout
the video he is wearing clothes made by Adidas, that haven’t come out yet in
which to help promote the brand who will in turn pay him for promoting them.
This also increases his extension of income as by him wearing Adidas products
will help to create intriguing visuals because Adidas is a popular brand, so
when the audience see’s Adidas logos it can be linked with Stormzy resulting in
them more likely remembering the song.
To entertain and showcase talents: Silento- Watch me
This
song by Silento entertains and showcases talent because the song is based on a
dances from various songs and throughout the video we see people act out the
dance as they “whip, Nae Nae, Crank that, and Stanky legg” which are the names
of the dance moves. The video is set out in a high school’s sports hall giving
an entertaining atmosphere as the venue shows us that the target audience is
based mostly around children and teenagers
Promotion of a particular song and album: In music when a song is released it is made available for sale by the artist, the ways in which music is distributed can be on different formats like: singles, albums or they can be downloaded. Some music artists self publish their music without an established record label, whereas others who are growing popularity may start their own record label or sign contracts for well know and profitable record labels so that their music can be sold through stores and shared around many social media sites on the internet, causing the artist to become more recognisable. Promotion of an artist: Managers in music companies/ record labels get involved with releases and sort out things like marketing, advertising and promoting, throughout the use of employees, in the marketing sector workers try to create advertisements and publicity for the artists; singles, albums and the art work for the cover and tours, they do promotional videos and are able to get the artist promotional merchandise like t-shirts or hats with the artists name or what they will be recognised by. The promotional area is responsible for getting the artist music played on the radio or on social media which is important as the more the artist music is played on media outlets the more likely the song will sell and the more publicity the artist will gain. A good example of an artist promotion is the song gangman style which is a k-pop single made by the South Korean- PSY, the song was released in 2012 and became very popular as it was the first video to reach one billion views on YouTube and it now has been viewed over 2.43 billion times and is YouTube's most watched video it had also topped music charts in more than 30 different countries, since it went viral in September 2012, this song was praised for its catchy beat and the amusing dance moves. Furthermore the song was also recognised by the Guinness World Records as the most liked video on YouTube, it also won the best video award at the MTV Europe Music Awards
www.youtube.com/watch?v=9bZkp7q19f0
Promotion of a Synergy: A Synergy is when a song collaborates with a film, television programme or any media product joins together to form a project, it is a good way of boosting promotion as it extends the media outlets for the media products for example they can be shown and heard on DVD's, CD's, digitally downloaded etc, meaning that the availability is greater as more people can have the opportunity to have access to the project, as well as this the different types of media products can help to promote each other and gain popularity. This song from Eminem is a synergy as it was released on the 8th October to promote the game ‘Call of Duty Ghosts’. The music video shows mostly Eminem with the promotion of the game in the background to show the trailer using a projector, some of the shots show dogs and soldiers in their commanding uniform. Furthermore in the actually game there is a map that helps to promote Eminem as the outlet of the song is in a café, constantly playing his song throughout the whole period that you play on that specific map. With the collaboration of the game and the song it has reached over 102.6 Million Views. https://www.youtube.com/watch?v=NlmezywdxPI
Promotion of an artist change in musical direction or image: Miley Cyrus is an artist who had a major change in both her musical direction and image as when she was younger she used to star in a disney programme made for kids "Hannah Montana" and created music to cater and entertain kids also such as the song "Best for both world" https://www.youtube.com/watch?v=wAPWGmvrqqw but then as she grew up in her 20's her image changed and she became more explicit and her image became negative for example one of her songs "Jays on my feet" https://www.youtube.com/watch?v=bbEoRnaOIbs which we see smoking, drinking and use of drugs
This song
has tributes to many celebrities and artists such as: Moby, Elvis, Batman and
Robin Michael Jackson. As well as this Dr Dre is shown in the music video.
During the
video we are shown Eminem and Dr Dre as Batman and Robin who are sent to ‘save
the world’. The opening lines “Two
trailer park girls go round the outside” is taken from a square dance song
called “Buffalo Gals”. His references to other celebrities and artist are him
mostly criticizing them for criticizing him, we firstly see this when Eminem
says “Nobody listens to techno” in which he is referring to the artist Moby.
Furthermore he also mocks former vice-president Dick Cheney’s wife and she is
mentioned in the lyrics because she said that his music is “ Despicable,
horrible, dreadful, shameful and awful” and Eminem found the remarks offensive.
Eminem also compares himself to Elvis
in the song, noting that they both excelled in music styles dominated by black
musicians, he points out that many people who criticized him were fans of
Elvis. Eminem also samples Michael Jackson’s song:’ Billie Jean’ and Obie
Trice’s song ‘Rap name’. Lastly his mother is also included in the song when he
says “I just settled all my lawsuits; f*ck you Debbie” Debbie. His mum, sued
Eminem for 10 Million dollars for some of the lyrics in another one of Eminem’s
song called ‘My Name Is.
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The song
‘why you always lying’ from Nicholas Fraser is a parody to the original song: next
- too close, although he does change the words to the original, he does use the
same instrumental and the lyrics also follow the same structure.The first outlet of this parody was a vine
showing the most popular line of the song “Why you always lying” and the
shortened clip was spread around the whole of social media like: Facebook,
Twitter, Vine, Instagram and more. The full video of the parody is broadcasted
on YouTube and it quickly gained popularity and has over five million views and
with even people copying the parody in different languages, whilst the original
has over nineteen million views.
This song
doesn’t have an official video online, but the first video available takes use
of the game Grand Theft Auto 4’s animation and has just over four thousand
views , the video in itself doesn’t relate to the song besides the fact that it
is only played on one of the games radio-stations, so in a way it is kind of a
synergy as the video can promote the game and the fact that the song is in the
game means that it will gain more recognition as huge amount of people will be
able to listen to the song.
This song
from Eminem is a synergy as it was released on the 8th October to
promote the game ‘Call of Duty Ghosts’. The music video shows mostly Eminem
with the promotion of the game in the background to show the trailer using a
projector, some of the shots show dogs and soldiers in their commanding
uniform. Furthermore in the actually game there is a map that helps to promote
Eminem as the outlet of the song is in a café, constantly playing his song
throughout the whole period that you play on that specific map. With the
collaboration of the game and the song it has reached over 102.6 Million Views.
This song by Kendrick Lamar is based about being
pressured into drinking and/or reasons why people have drinking habits, it’s
made to convince people, especially teenagers to stop drinking, the video
almost follow’s the lyrics as there are bottles of alcohol show in many scenes
and the video gives situations of drinking problems and when you’re pressured
into it.
