Wednesday, 18 November 2015

Media Assignment 2

Media Assignment 2
Task1: Artist presentation
The song shown in the link above is a song from Kanye west, named: ‘All day,' this music video uses more than one style which is broadcasted to us.  Firstly the style that we can see is that it is in-concert shown live and debuted at the 2015 Brit awards. in front of a live audience.  Throughout the video we see a large group of people with Kanye West  including US rappers and UK grime artists, such as; JME, Novelist, Q-tip, Krept & Konan, Skepta, Stormzy, Allan Kingdom, Theophilus London and Vic Mensa. The entourage had a flamethrower and the crowd on the stage wore all black.

Furthermore a convention in this song is lyric interpretation which is evident in the words of the song as there are multiple references throughout.
“How many runner do you go on call? All day”
This can reference the production runners on Kanye West’s tour, production runners help out a lot on tours and it is a sign of power and wealth to have a runner, especially having multiple runners which  Kanye implies  and that he has them on call all day
Another reference is “ Just talked to Farrakhan, that's sensei. Told him I've been on timbs since the 10th grade, nig*a” Which is about Louis Farrakhan who is the leader of the Nation of Islam, and is an American religious movement centering on a version of Islam particular to African-American communities. Kanye West is a Christian but has a deep sensibility for the black culture, which him and Farrakhan have in common. 


“You a fake Denzel like the Allstate ni*ga. If you run into me, better have Allstate with yah”
The actor, Dennis Haysbert, has a strong resemblance to Denzel Washington
The line “Better have Allstate with ya” can suggest having backup For example, “All-state” is a way to refer to a team, implying you should have a whole squad with you.


“You a Rico Suave ni*ga Ride 'round listen to Sade, nigga. If you ain't with us, you in our way, ni*ga”
Rico Suave was a hit single in 1990; the song and video depicted a tan, oiled-up Latin playboy who specialises in small-time womanising and corny dancing.
Sade is one of the R&B artists of the last thirty years .Her biggest hit, 1984s “Smooth Operator”, mocks men who think they are like Rico Suave type of people.
Kanye sees this as something negative, because it suggests that you’re trapped in the 1980s and 1990s and it suggest that you are soft like Rico Suave.
 looking' at me like I'm worth both MJs. People saying, "Ye, Ye, take it easy"
Kanye refers to Michael Jackson, the king of pop, and Michael Jordan, the greatest basketball player. Both MJs are worth a lot of money, and had a big impacts in their professions and Kanye, had huge impact in both music and footwear.
The lighting in this music video is dark and the clothing worn by everyone on stage is also dark, but with the bright flamethrower it gives a thrilling effect.
A technique used in the music video were camera techniques: as there are different shots angles and movements as we see close ups of the performer, medium range shots showing the group of people dancing on stage and the person with the flamethrower among them and long shots showing the audience and the people on stage.

       Close Up of Kanye West performing live at the Brit Awards
Image result for kanye west all day live

Medium Range shot, with a 
low angle, showing the group of people on stage and the performer 




Long shot showing part of the audience, the group on stage, and the performer, also the angle of the shot is high.
Image result for kanye west all day live
The next song that I choose was “All Falls down”


The style of this song is a narrative as it tells us a story. Kanye sampled Lauryn Hill's "The Mysteries of Iniquity" as the hook for this song and the video is filmed at an International Airport in California. The video follows Kanye accompanying his girlfriend to the airport to catch her flight. The technique of multiple camera angles, are used, but the majority of the time it is in a first person perspective showing the journey from their car to the airport terminal from Kanye West' eyes.
A technique used are special effects as during the video we see Kanye and his 'girlfriend' running through the airport in slow motion. 
 Kanye west then speaks about himself and he shows that he it trying to compensate for what he is missing in his life which is acceptance. In his line,” We shine because they hate us, floss cause they degrade us. We trying to buy back our 40 acres. And for that paper, look how low we a’stoop. Even if you in a Benz, you still a ni*ga in a coupe” he shows he cares about what the rich upper-class thinks about him, so he looking for acceptance by buying the things, cars ,property and other material things. Another way he shows he is trying to compensate for something missing is acceptance of his peers or the African American community in general. This shown by the lyrics, “Then I spent 400 bucks on this. Just to be like ni*ga you ain’t up on this! And I can’t even go to the grocery store. Without some ones that’s clean and a shirt with a team”. Here, Kanye is trying to be accepted in his own community by being seen in a grocery store, which isn’t normally a place you would get dressed up for. Also, spending $400.00 on a single item shows that he wants to impress the people around him, maybe because he was once in that same position of having little to nothing, and he just wants to show off to compensate for what he never had. 

https://www.youtube.com/watch?v=Co0tTeuUVhU  
The third song i choose from Kanye West is "Heartless"  it was produced in 2008 and the music video from this song is animated, it can be said that another style of this song is pastiche and homage as it pays a tribute to Ralph Bakshi's  1981 film 'American Pop'. The video uses rotoscoped animation, in which actual people were filmed and the visual effects studio drew over every movement, and references various scenes and backgrounds from the film. The video portrays Kanye West traveling through the city alone at during the night, with scenes of different women shown though out the video, as well as this parts of the video takes place in Kanye West's apartment and there are portraits of "The Jetsons"  which is a famous american, animated sitcom.



Task 2: Styles,

Wednesday, 21 October 2015

Copyright Task 1

Can you copyright an idea?
 No you can't copyright an idea

What sort of material does copyright protect?
The material that copyright protects is: 
  • the names of your products or brands
  • your inventions
  • the design or look of your products
  • things you write, make or produce
Is there an official registration system for copyright?

Type of protectionExamples of intellectual propertyTime to allow for application
Trade marksProduct names, logos, jingles4 months
Registered designsAppearance of a product including, shape, packaging, patterns, colours, decoration1 month
PatentsInventions and products, eg machines and machine parts, tools, medicinesAround 5 years
What steps can you take to help prove that you own the copyright to a particular piece of work?
How long does copyright last for?
Copyright lasts for 70 years
What do you need to do to use a piece of copyright material?
If you want to copyright something in the UK, you don't fill out a registration form or pay a fee to have your work protected. According to the UK Intellectual Property Office, copyright is an automatic right that occurs as soon as you create something. The key to this automatic right is that the work you have created must be in a tangible form.

Monday, 12 October 2015

Music video Purposes Assignment Task 1


                                                      Music Video Purposes



What are the main purposes of a music video?

  • To sell the song and create a reaction in which to make the audience remember the song
  • So that the audience have a better and more clear understanding of the lyrics
  • To entertain and it is an opportunity for the artist to showcase their talents
  • To help make their music profitable, by encouraging them to buy CD’s, DVD’s, albums and download music by creating intriguing visuals.
  • To make the artist/s or group more recognisable and increase popularity
  • A music video is a short film used for entertainment purposes and as a marketing device to promote the sales of music recordings. Music videos originated from the 1920’s, but became a major part of music in the 1980’s when MTV based their channel around music videos. As well as this music videos use a wide range of contemporary video making techniques like: animation, live filming, synergy’s etc.
    To help make their music profitable: Stormzy- Nigo Duppy
    Description: https://images.rapgenius.com/aed4255ead77853177161e3869c880be.298x169x1.jpgThis song by ‘Stormzy’ is a minute and a half free style in collaboration with Adidas products made by Nigo and this helps to make his music profitable as throughout the video he is wearing clothes made by Adidas, that haven’t come out yet in which to help promote the brand who will in turn pay him for promoting them. This also increases his extension of income as by him wearing Adidas products will help to create intriguing visuals because Adidas is a popular brand, so when the audience see’s Adidas logos it can be linked with Stormzy resulting in them more likely remembering the song.
     https://www.youtube.com/watch?v=a1rfCWS4jbg               
    To entertain and showcase talents: Silento- Watch me
    This song by Silento entertains and showcases talent because the song is based on a dances from various songs and throughout the video we see people act out the dance as they “whip, Nae Nae, Crank that, and Stanky legg” which are the names of the dance moves. The video is set out in a high school’s sports hall giving an entertaining atmosphere as the venue shows us that the target audience is based mostly around children and teenagers
    Description: Image result for silento watch me






    Promotion of a particular song and album: In music when a song is released it is made available for sale by the artist, the ways in which music is distributed can be on different formats like: singles, albums or they can be downloaded. Some music artists self publish their music without an established record label, whereas others who are growing popularity may start their own record label or sign contracts for well know and profitable record labels so that their music can be sold through stores and shared around many social media sites on the internet, causing the artist to become more recognisable. 
    Promotion of an artist: Managers in music companies/ record labels get involved with releases and sort out things like marketing, advertising and promoting, throughout the use of employees, in the marketing sector workers try to create advertisements and publicity for the artists; singles, albums and  the art work for the cover and tours, they do promotional videos and are able to get the artist promotional merchandise like t-shirts or hats with the artists name or what they will be recognised by.  The promotional area is responsible for getting the artist music played on the radio or on social media which is important as the more the artist music is played on media outlets the more likely the song will sell and the more publicity the artist will gain. A good example of an artist promotion is the song gangman style which is a k-pop single made by the South Korean- PSY, the song was released in 2012 and became very popular as it was the first video to reach one billion views on YouTube and it now has been viewed over 2.43 billion times and is YouTube's most watched video it had also topped music charts in more than 30 different countries, since it went viral in September 2012, this song was praised for its catchy beat and the amusing dance moves. Furthermore the song was also recognised by the Guinness World Records as the most liked video on YouTube, it also won the best video award at the MTV Europe Music Awards                         
  • www.youtube.com/watch?v=9bZkp7q19f0   
  • Promotion of a Synergy: A Synergy is when a song collaborates with a film, television programme or any media product joins together to form a project, it is a good way of boosting promotion as it extends the media outlets for the media products for example they can be shown and heard on DVD's, CD's, digitally downloaded etc, meaning that the availability is greater as more people can have the opportunity to have access to the project, as well as this the different types of media products can help to promote each other and gain popularity. This song from Eminem is a synergy as it was released on the 8th October to promote the game ‘Call of Duty Ghosts’. The music video shows mostly Eminem with the promotion of the game in the background to show the trailer using a projector, some of the shots show dogs and soldiers in their commanding uniform. Furthermore in the actually game there is a map that helps to promote Eminem as the outlet of the song is in a cafĂ©, constantly playing his song throughout the whole period that you play on that specific map. With the collaboration of the game and the song it has reached over 102.6 Million Views. https://www.youtube.com/watch?v=NlmezywdxPI
  • Promotion of an artist change in musical direction or image: Miley Cyrus is an artist who had a major change in both her musical direction and image as when she was younger she used to star in a disney programme made for kids "Hannah Montana" and created music to cater and entertain  kids also such as the song "Best for both world"  https://www.youtube.com/watch?v=wAPWGmvrqqw but then as she grew up in her 20's her image changed and she became more explicit and her image became negative for example one of her songs "Jays on my feet" https://www.youtube.com/watch?v=bbEoRnaOIbs  which we see smoking, drinking and use of drugs